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With today's increasingly fragmented newspaper and electronic marketplace, advertising requires expensive multi-media mixing or creative target marketing, to reach consumers. Traditional means of reaching consumers utilizing electronic media is not cost effective in most rural areas. When you purchase television or radio from the closest major DMA, you are paying the high cost of reaching the population for the larger market, with hopes you may reach the outlying rural communities. Newspaper has been the sole means of reaching rural communities for many years, however, newspaper alone does not adequately cover the entire potential consumer base. Additionally, there are currently no co-op direct mail companies which cover the rural areas of Georgia serviced by Public Service Telephone, and the high cost of solo-piece direct mail can also be cost prohibitive. Public Service Telephone Company (PSTC) has also experienced this difficulty marketing in its rural markets, forcing a need for creative target marketing. That's why PSTC now offers affordable bill insert advertisements in its billing statements each month. This partnership with PSTC will allow you to reach a captive audience with your message or feature offer, by mailing directly to established consumers living in our rural markets. Mailing to established consumers takes the guess work out when trying to reach consumers with buying power. Due to the nature of inserting advertisements within the Public Service Telephone bill, partnerships are exclusive and very limited, with only two partnerships each month. This allows our advertising partners message to get the attention desired.
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